vendredi 15 mai 2020

How the current crisis changed the customer decision journey for travel and hospitality?

The current crisis have put health , sustainability and environment  in general in the center of preoccupation while pursuing a travel Journey.

People will emphasize their choice in destinations that will be more transparent in many aspects of security. (Food) with environmental issues like eating locally food.

A more ethical destinations with respect to human rights and protection of youth.

The example of people being blocked outboard and not being able to go back home when lockdown has been decided
The interest in being part of travel groups is becoming more relevant: one responsible of the travel agency that you can refer and rely on during your journey is a trend of trust, especially in countries where you do not manage the language.

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