What actions would you do to create demand for your hotel, once people start thinking to travel .... before search + booking phases?
Before search,
Multiply partnership with locals and companies of my neighborhood, even with my competitors, in order to build a win-win environment, that is profitable to all;
Train my staff on new technologies, and implicate them in the development and improvement of the Tools; ask them their feedbacks and their opinions, theirs advises and their worries...
Hire a Professional concierge or train the current one on the new technologies; betting on his skills to be able to give an overview of the last services, events, restaurant openings...
Compile indicators that are relevant on anticipating Customer trends, (Google trends…) that will help me to take decisive positions on my revenue management;
Booking phases,
Diversify my offer with development of innovative packages in order to make the difference with my competitors.
Implement my official website with newest technology whilst remaining fidele to my Identity; chatbots, social networks, in order to give more visibility for me.
Remain sincere and transparent with the use of technologic Tools.